INCIA natural face sunscreen SPF50
INCIA natural baby & kids shampoo
INCIA intensive repair care cream
INCIA natural lip balm
INCIA foaming facial cleanser
INCIA natural herbal shampoo
100% natural · now in the UK

Clean care, naturally.

100% natural, dermatologically tested skincare for the whole family, sun care, baby, face and body. Trusted by 50,000+ across Europe, now in the UK.

100% Natural Skincare UK Vegan & Cruelty-Free Formulas Mineral Sunscreen SPF 50+ Safe for Baby & Sensitive Skin No SLS • No Parabens • No Silicones Dermatologically Friendly Care Clean Beauty for the Whole Family 100% Natural Skincare UK Vegan & Cruelty-Free Formulas Mineral Sunscreen SPF 50+ Safe for Baby & Sensitive Skin No SLS • No Parabens • No Silicones Dermatologically Friendly Care Clean Beauty for the Whole Family
50,000+Families served across Europe
5 yrsTrusted in NL & BE before UK
32Products in the UK range
0Animal testing, ever
Why INature

Naturals you can actually trust.

Every INCIA formula is 100% natural, dermatologically tested, and certified, already loved across Europe for over five years.

100% natural formulas

Plant-derived actives, mineral filters and botanical oils, never synthetic alternatives.

Safe for babies & sensitive skin

Free from SLS, parabens, fluoride, mineral oils and synthetic fragrances. Dermatologically tested.

Certified, not just claimed

ETKO Cosmos, BioArge, Vegan and Cruelty-Free. Same formulas trusted by ETOS in the Netherlands.

Shipped from the UK

Dispatched promptly. Free shipping over £20, £3 below. 14-day returns, no questions.

100% natural formulas

Plant-derived actives, mineral filters and botanical oils, never synthetic alternatives.

Safe for babies & sensitive skin

Free from SLS, parabens, fluoride, mineral oils and synthetic fragrances. Dermatologically tested.

Certified, not just claimed

ETKO Cosmos, BioArge, Vegan and Cruelty-Free. Same formulas trusted by ETOS in the Netherlands.

Shipped from the UK

Dispatched promptly. Free shipping over £20, £3 below. 14-day returns, no questions.

Calm, healthy skin after switching to INCIA natural care
Irritated, eczema-prone skin before INCIA natural care
Before After
Discover the difference

See the difference for yourself.

Sensitive, reactive or eczema-prone skin that flares up fast? Our formulas are made for the most delicate, dry skin, from gentle washes to rich creams. Used together they calm redness and itching for softer, more comfortable skin, just as our customers tell us every day.

Shop sensitive skin care
Our quality marks

Certified, not just claimed.

Independently verified by the most respected naturals authorities in Europe.

BRCGS CertifiedBritish Retail Consortium Global Standard, food & consumer-product safety, audited at every stage.
ETKO Cosmos Natural95%+ plant-derived. No SLES, no silicone, no parabens, no synthetic dyes.
Ecocert99% naturally derived ingredients on average, third-party verified.
VeganNo animal-derived ingredients. Approved by The Vegan Society.
Cruelty-FreeNo animal testing, ever, at any stage of formulation or production.
GMP CertifiedGood Manufacturing Practice, controlled, hygienic, traceable production end-to-end.
Reviews

100% positive feedback, straight from our buyers.

Real, verified eBay reviews from families across the UK.

★★★★★

Received this morning. Happy with product and is exactly as described, thank you

Verified buyer eBay · Baby & Child Sunscreen SPF50
★★★★★

Quick delivery, exactly what I wanted. Lovely note in the box, thank you guys, I wish you all a Merry Christmas and Happy New Year

Verified buyer eBay · Intensive Repair Cream
★★★★★

My first item was lost by the courier, but the INature team kept me informed every step of the way and promptly sent a replacement. A lovely natural deodorant which smells gorgeous. 100% recommended.

Verified buyer eBay · Natural Deodorant
★★★★★

To be honest this item surpassed my expectations. Arrived well-packaged and exactly as described, what impressed me most was the quality. Worth every cent. Communication quick, shipping fast.

Verified buyer eBay · Intensive Repair Cream
★★★★★

Incia Natural Roll-On is the most effective and natural deodorant I've purchased on eBay. Fantastic scent and a gentle formula, perfect for daily use. Highly recommend!

Verified buyer eBay · Roll-on Deodorant
★★★★★

Just tried the Roll-On Deodorant for Sensitive Skin. It's gentle, smells great, and really works! Love that it's 100% natural, highly recommend.

Verified buyer eBay · Roll-on Deodorant
★★★★★

An excellent alcohol-free, perfume-free product with extremely clean ingredients. Provides a great clean.

Verified buyer eBay · Baby Laundry Soap
★★★★★

Great, safe product, we will use it on our newborn baby with peace of mind.

Verified buyer eBay · Natural Baby Oil
★★★★★

Using it for 6 days now. I like the smell, it doesn't disturb me like other roll-ons, and it works well. Definitely recommended.

Verified buyer eBay · Natural Deodorant
★★★★★

Lovely cream, a little pricey but to be expected when it's organic. Soaks into the skin very well.

Verified buyer eBay · Intensive Repair Cream
★★★★★

Soaks into skin well. Fast delivery and a very nice touch with a couple of samples.

Verified buyer eBay · SOS Stick
★★★★★

Just arrived, looking forward to trying it, thank you for the freebies xx

Verified buyer eBay · Dishwashing Soap
★★★★★

Excellent product. I would definitely recommend for extra dry cuticles.

Verified buyer eBay · SOS Stick
★★★★★

Lovely natural, cruelty-free product from a lovely seller. A++++++

Verified buyer eBay · SOS Stick
★★★★★

Very pleased with the effect on my nails over the past two days.

Verified buyer eBay · SOS Stick
★★★★★

Great product at a great price, fast delivery too.

Verified buyer eBay · SOS Stick
★★★★★

Nice dry balm for the hands & feet!

Verified buyer eBay · SOS Stick
★★★★★

Order delivered on time with no issues.

Verified buyer eBay · Roll-on Deodorant
★★★★★

Received this morning. Happy with product and is exactly as described, thank you

Verified buyer eBay · Baby & Child Sunscreen SPF50
★★★★★

Quick delivery, exactly what I wanted. Lovely note in the box, thank you guys, I wish you all a Merry Christmas and Happy New Year

Verified buyer eBay · Intensive Repair Cream
★★★★★

My first item was lost by the courier, but the INature team kept me informed every step of the way and promptly sent a replacement. A lovely natural deodorant which smells gorgeous. 100% recommended.

Verified buyer eBay · Natural Deodorant
★★★★★

To be honest this item surpassed my expectations. Arrived well-packaged and exactly as described, what impressed me most was the quality. Worth every cent. Communication quick, shipping fast.

Verified buyer eBay · Intensive Repair Cream
★★★★★

Incia Natural Roll-On is the most effective and natural deodorant I've purchased on eBay. Fantastic scent and a gentle formula, perfect for daily use. Highly recommend!

Verified buyer eBay · Roll-on Deodorant
★★★★★

Just tried the Roll-On Deodorant for Sensitive Skin. It's gentle, smells great, and really works! Love that it's 100% natural, highly recommend.

Verified buyer eBay · Roll-on Deodorant
★★★★★

An excellent alcohol-free, perfume-free product with extremely clean ingredients. Provides a great clean.

Verified buyer eBay · Baby Laundry Soap
★★★★★

Great, safe product, we will use it on our newborn baby with peace of mind.

Verified buyer eBay · Natural Baby Oil
★★★★★

Using it for 6 days now. I like the smell, it doesn't disturb me like other roll-ons, and it works well. Definitely recommended.

Verified buyer eBay · Natural Deodorant
★★★★★

Lovely cream, a little pricey but to be expected when it's organic. Soaks into the skin very well.

Verified buyer eBay · Intensive Repair Cream
★★★★★

Soaks into skin well. Fast delivery and a very nice touch with a couple of samples.

Verified buyer eBay · SOS Stick
★★★★★

Just arrived, looking forward to trying it, thank you for the freebies xx

Verified buyer eBay · Dishwashing Soap
★★★★★

Excellent product. I would definitely recommend for extra dry cuticles.

Verified buyer eBay · SOS Stick
★★★★★

Lovely natural, cruelty-free product from a lovely seller. A++++++

Verified buyer eBay · SOS Stick
★★★★★

Very pleased with the effect on my nails over the past two days.

Verified buyer eBay · SOS Stick
★★★★★

Great product at a great price, fast delivery too.

Verified buyer eBay · SOS Stick
★★★★★

Nice dry balm for the hands & feet!

Verified buyer eBay · SOS Stick
★★★★★

Order delivered on time with no issues.

Verified buyer eBay · Roll-on Deodorant
Our story

A 2,000-year-old olive grove. A modern beauty cabinet.

Seyda and Ferhat brought their trust in INCIA's natural and eco-friendly products from Türkiye to the UK. They realised how difficult it was for friends with newborns to find truly natural, safe products in Britain.

INCIA is already trusted across Europe through HemNature, including retail partnerships with ETOS in the Netherlands. INature was created to make these same clean, gentle, 100% natural products accessible to families across the UK.

INature is the official UK distributor of INCIA.

The Journal

Honest notes on natural skincare & clean living.

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