INCIA Natural Toothpaste

The INCIA Natural Toothpaste is a 100% natural, fluoride-free toothpaste with a soft, natural fruit flavour that babies and children love, and that works for the whole family too. Good oral care matters from the very start, so this is a lovely way to build a gentle brushing routine from the moment those first milk teeth appear.

The formula is free from SLS and SLES, so there are no harsh foaming agents, and it uses cinnamon bark extract as a natural preservative instead of synthetic ones. Xylitol helps look after little teeth, while plant-derived coconut soap and gentle hydrated silica clean effectively without being harsh. Plant-based, vegan and cruelty-free, in recyclable packaging.

Key benefits

• Fluoride-free, with a soft natural fruit flavour for babies and children
• Suitable from the first milk teeth, and gentle enough for the whole family
• Xylitol, a natural sweetener that helps look after teeth
• Free from SLS and SLES, so no harsh foaming agents
• Cinnamon bark extract as a natural preservative, with no synthetic preservatives
• Plant-based, vegan and cruelty-free, in recyclable packaging

How to use

Apply a pea-sized amount of toothpaste to a toothbrush and brush the teeth gently in small circular movements. For the smallest babies, an amount the size of a grain of rice is plenty. As with any toothpaste, supervise young children while they brush. For any concern about your child's teeth or gums, speak to your dentist.

Ingredients

Full ingredients: Sorbitol, Hydrated Silica, Aqua, Glycerin, Xylitol, Potassium Cocoate, Calcium Carbonate, Xanthan Gum, Aroma, Triethyl Citrate, Cinnamomum Zeylanicum Bark Extract, Glyceryl Caprylate, Stevia Rebaudiana Leaf Extract, Sodium Hydroxide.

• Xylitol: a natural sweetener that helps look after teeth by discouraging the growth of unwanted bacteria.
• Hydrated silica: a gentle polishing agent that helps lift plaque and surface stains from the teeth.
• Calcium carbonate: a mild cleansing agent that helps keep teeth clean.
• Cinnamon bark extract (Cinnamomum Zeylanicum Bark Extract): used as a natural preservative in place of synthetic ones.

Frequently asked questions

From what age can babies and children use this toothpaste?
It is suitable from the moment the first milk teeth come through, and it works for the whole family too. As always, supervise young children while they brush.

Is it safe if a baby or child swallows a little?
The formula contains no synthetic preservatives, using cinnamon bark extract as a natural preservative instead, and it is free from SLS and SLES. Use a small amount, a grain of rice for babies or a pea-sized amount for children, and supervise brushing. For specific advice, speak to your dentist.

How much should I use each time?
Apply a pea-sized amount to the toothbrush for children, or an amount the size of a grain of rice for the smallest babies.

Is it really fluoride-free?
Yes. This is a fluoride-free formula. If you would like tailored advice on fluoride for your family, your dentist is the best person to ask.

Part of our natural personal care range. For more on gentle, natural everyday care for little ones, read our guide to natural baby and pregnancy skincare.

Put a pea-sized amount on the toothbrush and brush gently in small circles. Suitable from the moment the first milk teeth come through, and for the rest of the family too.

Sorbitol, Hydrated Silica, Aqua, Glycerin, Xylitol, Potassium Cocoate, Calcium Carbonate, Xanthan Gum, Aroma, Triethyl Citrate, Cinnamomum Cassia Extract, Glyceryl Caprylate, Stevia Rebaudiana Leaf Extract, Sodium Hydroxide.

Fluoride-free. All ingredients are of natural origin.

100% natural origin. ETKO Cosmos certified. BioArge formulation. Vegan. Cruelty-Free. Free from parabens, mineral oils, artificial fragrances and synthetic preservatives. Made in Türkiye, distributed in the UK by INature.

Dispatched from the UK. Free UK shipping on orders over £20 (£3 below). 14-day return policy on unused items in original packaging. International shipping available at checkout. SKU: MINC-000118.